Chelsea's £40 Million Shirt Sponsorship Deal with Infinite Athlete Marks New Era

 Chelsea's £40 Million Shirt Sponsorship Deal with Infinite Athlete Marks New Era

Chelsea's £40 Million Shirt Sponsorship Deal with Infinite Athlete Marks New Era(Image-Getty)

Chelsea Football Club has officially inked a substantial shirt sponsorship deal with the sports technology company, Infinite Athlete. The reported worth of this deal is approximately £40 million (equivalent to $49 million). This comes after Chelsea commenced the season without a shirt sponsor, following the expiration of their previous agreement with the telecoms group Three.

The logo of Infinite Athlete, a company specializing in an integrated platform encompassing various aspects of sports, ranging from broadcast viewing to athlete performance, will prominently feature on the front of both Chelsea's men's and women's teams' playing kits. Additionally, it will be displayed on the training kit sleeve.

While the exact financial terms of the agreement have not been officially disclosed by either party, British media outlets have estimated its value to be around £40 million. The sponsorship deal is set to remain in effect until the conclusion of the current season.

Expressing his enthusiasm about the partnership, Chelsea's Chief Executive, Chris Jurasek, remarked, "We have found a like-minded partner in Infinite Athlete. The rapid development of our relationship, in parallel with the growth of Infinite Athlete's business, made extending this partnership an evident decision."

The newly branded shirts featuring the Infinite Athlete logo will make their debut appearance when Chelsea's women's team embarks on their pursuit of a fifth consecutive Women's Super League title. They will face off against London rivals Tottenham Hotspur in this highly anticipated match, set to take place at Stamford Bridge on Sunday.